Choosing online booking: where do you start?

Describe the appointment first. Only then choose the tool.

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In short

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Describe the appointment first

For barbers, salons, practices and restaurants: write out exactly how one appointment runs.

  • Which service, how long, and how much time in between to clear up or prepare?
  • Who carries it out, and in which chair, room or at which table?
  • What does the customer have to fill in or pay up front?
  • When is the appointment confirmed, and who may move it?
Write out the exception too
Next to an ordinary appointment, pick an awkward one: a long treatment, a group, a customer who arrives late. Think of holidays, bank holidays and last-⁠minute cancellations as well. If those rules are not clear yet, a system will not settle them for you.
For barbers and salons

Link, embed or integration

Start with the simplest form that does what you need.

  • Link: a button on your site opens your system’s booking page.
  • Embed: the booking window sits on your own page. Test it on a phone.
  • Integration: bookings flow on into your diary, till or books.
What about custom software?
A custom booking system rarely pays. You would rebuild what an existing system already does: the diary, the reminders, the admin and the customer support. It only makes sense when the way you plan truly fits nowhere.

Compare the daily work

Try every system with the same real appointment, not with the demo.

  • Notifications: which confirmation and reminder do customer and staff receive?
  • Cancelling and moving: can customers do it themselves, and until when?
  • Deposits: how do refunds and a failed payment work?
  • Staff and rooms: can the system handle your chairs, rooms or tables?
  • Google Business Profile: can a customer book from your profile?
Ask about every cost
Look at the plan that has the features you need, not at what a demo shows. Ask what messages, payments and extra staff cost. A booking platform sometimes charges per booking. Ask as well whether you can take your appointments and customer records with you when you stop. The system’s subscription is separate from our price, in your name.

Test the awkward cases too

Book, move and cancel. Then see what the customer and staff receive.

  • Book on a phone, and also with the keyboard only.
  • Try a full day, a closed day and the same time slot from another phone.
  • Test payments in the system’s test mode.
  • Restaurants: try a large group and a last-⁠minute cancellation.
  • Keep a route open for anyone who cannot book online: a call or WhatsApp.
For restaurants

Settle ownership before you connect it

Whoever holds the account holds the diary and the customer records.

  • Put the booking system’s account in your own name.
  • Agree who has access, and remove it when someone leaves.
  • Ask customers only for the details you really need.

Code, domain and accounts in your name from day one. Leave whenever you want and take everything with you.

What we can do for you

We build the site, the profile or the integration. You choose the booking system.

  • Website Start, a small site with a button to your booking page: €2,450€2,964.50 excl. 21% VAT.
  • Website Groei, a page per service with a booking button or embedded window: €3,950€4,779.50 excl. 21% VAT.
  • Local start, your Google Business Profile complete, with your booking link: €695€840.95 excl. 21% VAT.
  • One automation, when bookings have to reach other tools: €1,950€2,359.50 one-⁠off and €99€119.79 a month, excl. 21% VAT.

Subscriptions can be cancelled monthly after any stated minimum term.

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When don’t you need us?

Is your booking system’s own page enough, with a link in Google? Then you don’t need us.

If you don’t need us, we say so.

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