Template or custom: what fits you?

Choose by what your website has to do, not by how it looks.

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In short

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Start from the job, not the look

What should a visitor be able to do on your site? The choice depends on that.

  • Design and features are separate choices.
  • A look of your own does not need a booking system of your own.
  • Write the tasks down before you compare offers.

What a template means here

A proven base, with your copy, your photos and your brand.

  • We do not reinvent the wheel each time, and that saves you money.
  • You see the design before we build.
  • A small site of a few pages on that base: Website Start, €2,450€2,964.50 excl. 21% VAT.

Don’t like the first design? Stop without further costs.

When a template is enough

Your needs are ordinary: explain what you do, show contact details, receive an enquiry.

  • Test the layout with your real copy, including the longest heading.
  • Look past the demo: change a text and a photo yourself.
  • Try the menu on your phone and with the keyboard alone.

What a website builder really costs

The subscription is low. You pay for the rest in other ways.

  • Your own hours: copy, photos, settings and upkeep.
  • The subscription runs as long as the site exists, and add-⁠ons often cost more.
  • Leaving is hard: the design and structure usually stay behind on the platform.

Code, domain and accounts in your name from day one. Leave whenever you want and take everything with you.

When custom work earns its place

When the fixed layout blurs your message, or your customer keeps having to work around it.

  • More pages and a quote route on every page: Website Groei, €3,950€4,779.50 excl. 21% VAT.
  • Bilingual, with a knowledge section and integrations: Website Pro, €6,950€8,409.50 excl. 21% VAT.
  • A webshop on your own Shopify account: Shopify Start, €4,950€5,989.50 excl. 21% VAT.
All prices

The middle way: your own site, an existing service

A well-⁠designed site with an existing system for bookings or payments built in.

  • You do not rebuild a standard feature that already works well.
  • Look at the whole route, including where the visitor leaves your site.
  • Ask who supports which part, and whether you can take your data with you.
Choosing online booking

A choice you can explain

Write down the tasks, the copy you have, who updates the site and which integrations.

  • Compare each approach with that list, not with a pretty sample site.
  • Still unclear what needs building? Start with discovery: €1,500€1,815.00 excl. 21% VAT.

A fixed price per phase. Extra work only with your written approval.

What is in the price?
Ask what the price includes and what it does not: copy, photos, integrations, upkeep. A low price for a template can climb if every change counts as extra work.
Is everything in my name?
Ask whether the code, domain and accounts are in your name. If not, you stay tied to that agency or platform, even if you want something else later.
Who changes it later?
Ask whether you can change a text or a photo yourself, and what a new page costs after launch. Have them show you with your own copy.
Choosing a web agency

When don’t you need us?

Will a website builder and your own copy do, and do you have time? Then do it yourself.

If you don’t need us, we say so.

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Shall we get started?

Not sure yet? Then start with the free AI scan.

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Or email [email protected].

Redov, founder and CEO, reads every request himself.