Study – not a client, no results

An international company (fictional): how we would approach it

Dutch pages and the same details everywhere for the Dutch branch.

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The problem

Suppose an international company opens a Dutch branch, but its site is in English only.

What we would do

  1. PagesWritten for Dutch customers, no translation.
  2. DetailsAddress, KvK number and hours the same everywhere.
  3. ProfileA Google profile for the Dutch branch.
  4. ContactDutch phone number and email on every page.
  5. Re-⁠checkLater, ask the same Dutch questions again.

What the site would contain

Which packages?

Prices from our price list, per package.

Show prices

How Dutch people search

84%

In 2025, 84% of Dutch people still preferred search engines for finding information; 6% preferred AI tools.

Source:Ruigrok onderzoek & advies, What's Happening Online 2025measured in 2025 · published

According to Newcom's AI Monitor 2026, 7.2 million Dutch people aged 18 to 65 use AI in their daily lives (fieldwork March 2026, 2,504 respondents).

Source:Newcom Research & Consultancy, AI-monitor 2026published 16 April 2026

When wouldn’t this business need us?

Does the branch serve only the parent company’s customers? Then the English site is enough.

If you don’t need us, we say so.

Often asked

Why not a translation?
A translation says what the parent company says. Dutch customers ask other questions: about the branch here, about how to reach it, about who they will speak to. That is what we write for.
Does the English site stay?
Yes. The Dutch site links to it, and the other way round. So everyone reads in their own language, and the parent company reads along in English.

What this study does not say

There is no client, no measurement and no outcome. It is a plan, not proof.

Study – not a client, no results

Shall we get started?

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